Common Assessment Research Paper Example | Topics and Well Written Essays - 1500 words

Common Assessment - Research Paper Example The company has been a subject of criticism for its products mainly due to the fact that they are causing high levels of obesity to the customers. In an effort to curb this recent challenge that it has been subject to mainly in the western countries, McDonald’s Corporation has introduced healthier items in its menu which are inclusive of: fruits, salads and wraps. The fast food restaurant as has already been preempted has operations in markets globally hence it is fairly distributed in very many countries. In regard to this paper though, the main attention will be placed in India, France, England and China as a critical analysis and comparison is carried out on the marketing mix that the company employs mainly in the identified countries. McDonald’s Corporation’s 4P’s Marketing Mix McDonald’s forms part of the brands that are best known worldwide hence its main aim in marketing is to continue building stronger its brand in international markets by b eing a perfect listener of its customers. It is important though to take note of the fact that McDonald’s faces stiff competition from other fast food restaurants hence the need for a very competitive and effective marketing mix so s to continue emerging as the best in the diverse markets. Having identified the target customers that it is dealing with, McDonald’s comes out strongly to create a marketing mix that optimally appeals specifically to the target group (Kurtz 2010). The four main tools of marketing that are used in marketing mix are: product, price, promotion and place. In order to come up with the perfect marketing mix that optimally works for the benefit of the company basic questions are answered by the marketing department at McDonald’s. The questions whose answers determine the type of marketing mix to be used are: which products are well received in the market; what prices are the consumers willing to pay for the desired products; what television programs, newspapers are and advertising journals are mostly red and viewed by the consumers and which restaurants are mostly visited. This then offers the basis for identification of specific marketing goals of the company. With the marketing goals available, then the marketing mix (which is the focal interest point of this paper) can then be formed. Just as it is the case in other companies, the marketing mix of McDonald’s involves the four Ps which are exclusively analyzed in the following part in reference to McDonald’s. In regard to the ‘Product’ McDonald’s places more emphasis on efforts targeted at developing a menu which has what the customers do want. This is determined in McDonald’s using market research which is a very active department in the company given the fact that the requirements of the customers do change over time very rapidly. The fashionable foods today may be highly disregarded by the customers the next day (Kurtz 201 0). In an effort to keep up with the pressure that is created by the ever changing wants of the customers, McDonald’s has literally changed the old products with new products and it is still continuing to do so as to remain competitive in the market. In regard to its products, McDonald’s is very keen in knowing the fact that during the life cycle of a product in the market, changes do occur. Investment is therefore injected in the product depending on the stage at which it is in the market. It is due to this approach that at a given time, McDonald’

The Great British Pub Essay Example | Topics and Well Written Essays - 3000 words

The Great British Pub - Essay Example veral pubs to its brand and offers a wonderful mix of traditional food and exotic drinks most wines are hand selected and carefully brewed to meet the varying tastes of customers across the country and visiting tourists. To meet the next challenges that lie ahead in the pub retail industry, the operations department has to come up with up-to-date innovations ascribed to the products and services offered. There are several modus operandi for innovating services in the pub market arena. The great British pub can and should redefine its strategy to fit the current market trends and deliver maximum profits. As opposed to the current strategy of only offering mostly food and drinks, it must develop a new strategy that targets even those who seek accommodation. The firm’s mission and vision statements must reflect and include its stakeholders. These measures should be driven using the bottom up approach in order for the employees to own the new strategy. Openness in setting targets should involve everyone that directly or indirectly attached or associated with the great old British pub. The strategy must take into consideration the suppliers, the government restrictions, outsourced service partners, the highly esteemed workforce and most importantly, it should revere its customers. The products offered by the pub are mainly drinks and food. These products must be offered in a manner that treats customers with respect. The beers and whiskeys must concentrate on the particular tastes preferred by the customers according to recent market researches. Quality can be made a side-by-side buzz word for the pub and as such the business can establish itself as completely unique pub in the world. When quality becomes a part of an organization, customers are attached to the enterprise since they are assured of getting value for their money. This can be done by sampling tastes all over the world so that not even tourists are left unattended. Once the traditional foods and drinks